Our History

1979Start Warm and Wonderful.
1980Princess Diana appears in a sheep jumper designed by Warm & Wonderful.
1980Onwards export to major stores around the world; Saks, Henri Bendel, Barneys, Bergdorf Goodman, The Cross, Nieman Marcus, liberty, Isetan, Mitsukoshi and many smaller stores.
1981Get a market stall in Covent Garden Market.
1982Get our first shop in York Rd Wandsworth.
1983Show in New York for the first time.
1983Victoria and Albert Museum choose sheep jumper for exhibition and permanent collection.
1984Stage Much Ado About Knitting, rather too ground-breaking knitwear show at ICA.
1985Move to huge shop in Camberwell New Rd and are burgled constantly.
1986Appear on Police 5.
1987Exhausted by jokes about name, change to Muir and Osborne.
1988Show at London Designer Collections, British Fashion Week.
1990Move to Regent’s Park Rd, Primrose Hill open shop selling wild and bizarre selection of goods; jewellery, Hungarian A level physics aids, Pixi lead figures from Paris, pornographic engraved milk bottles, hand painted lustre plates.etc.
1996Bennett Coat chosen by Victoria and Albert Museum for exhibition ‘The Cutting Edge’ and permanent collection.
1999Muir & Osborne cardigan stars in ‘The Truman Show’ as important plot device.
2001Moved business to Brighton.
2002Won UK Fashion Export Small Business Award.
2007Pet Heaven published by Quadrille. Anti-firework dog balaclava appears on Jonathan Ross show modelled by his pug.
2009Pet Heaven published by Taunton Press in US as Pet Projects. Appear on Martha Stewart Show. Sheep jumper makes a comeback.
2010Best in Show knit your own dog published by Collins and Brown. Our Jack Russell appears in Vogue. For one glorious moment we get to no 1 in the Sport section of Amazon, beating both the Stig and a cricketer. Best in Show published by Black Dog and Leventhal in the US as Knit your Own Dog, for another glorious moment we beat Cesar Milan god of dog handling to the no1 spot in the Amazon Dog Care section.
2012Publication of our third book in the Best in Show series BEST IN SHOW – 25 MORE DOGS TO KNIT. We make it to the Daily Mail sidebar, just above Amy Child’s vajazzled onesie and something about Lindsay Lohan.
2013KNIT YOUR OWN DOG The Second Litter published in the USA in February by Black Dog and Leventhal.Autumn 2013 Knit Your Own Zoo published
2014KNIT YOUR OWN PET for beginners published in UK and USA.KNIT YOUR OWN FARM published in UK
2015We stage an art DOG SHOW in May during the Festival, part of Brighton Artists Open Houses. 4,000 visitors and hundreds of dogs visit and we are runners up for Best Open House, ensuring our return next year.
2015KNIT YOUR OWN DINOSAUR is published in June to coincide with release of Jurassic World.
2015We create of knitted world with our first children’s book for 3 to 5 year olds, PATCH’S GRAND DOG SHOW, published in September 2015
2016Mary Berry buys a cashmere handknit, promising to wear it on air. Turns us into Bake Off addicts but she doesn’t wear it, perhaps too hot in the tent.
2018Best of Best in Show published…the very best dogs all in one book
201940 years and still working together, albeit less often…celebrated at the Royal Academy where both our dogs (painting and sculpture) were exhibited at the Summer Exhibition, part of Jock Macfadyen’s Menagerie. LOVELY.
2020After 40 years we decided, a little reluctantly, to stop making knitwear BUT no…the SHEEP jumper is back, thanks to our collaboration with Rowing Blazers in America. We have come full circle.

The sheep jumper is glimpsed in The Crown tv series.

2021The Sheep is worn by all sorts of people and many celebrities: the lead singer of Chemical Brothers, Brie Larson, Tan France, Maisie Williams, Madelaine Petsch, a competitor on Traitors US and quite a few we haven’t heard of – film makers, actors, musicians, hip hop artists.

Thanks to Rowing Blazers, Warm & Wonderful returns to Covent Garden with an immersive sheep pop up shop, decorated in red and white sheep wallpaper.

2022The sheep appears on pyjamas, t-shirts, rugby shirts, fleeces, scarf, hats, socks, fancy stationary, Globetrotter suitcases, bags by Le Sportsac and even a towel.
2023Rummaging in the attic, we find the original, worn by Diana sheep jumper…fearing a moth attack, decide to aution it at Sothebys in New York…it fetches a remarkable million dollars.

Finally and sadly stop making cashmere knitwear…just the occasional handknit.

2024The Sheep becomes a charity football shirt, worn by AFC Wimbledon with all proceeds going to War Child. Very Ted Lasso, Jamie Tart even turned up.